Why Discontinued Board Books Flip So Well
I still laugh at how overlooked board books are. Most resellers chase action figures or sneakers, but those $2 board books at thrift stores? Some are pure gold. I scored a copy of 'Good Night, Gorilla' (first edition) at Goodwill last fall for $2 and flipped it for $48 + shipping in under a week.
Here’s why: once a kid’s favorite goes out of print, desperate parents will pay up—especially if it’s a cult classic or part of a beloved series. On eBay, I’ve seen 'Sandra Boynton' titles like 'But Not the Hippopotamus' (discontinued large format) sell for $35-55, even in used but clean condition.
Amazon has mostly banned used board book sales, so eBay is where all the action happens. Scarcity + nostalgia + frantic parents = profit. Seriously, some rare 'Indestructibles' or 'Peek-a-Boo' books crack $60+ if you catch the right buyer. Don’t write them off as “just baby stuff”—I’ve had board book sales pay my utility bill more than once.
Where to Source Discontinued Board Books That Actually Sell
You won't find the good stuff by scanning shelves at Barnes & Noble. Sourcing is all about hitting the right places with the highest turnover. I’ve scored my best finds at:
- Goodwill bins: I paid $0.79 each for a stack of 'Little Blue Truck' board books and sold them for $18-25 per copy on eBay.
- Facebook Marketplace: Local parents unloading lots. Last month, I picked up a 25-book lot for $15. Sold just two ('Jamberry', 'Chicka Chicka Boom Boom') for $60 total.
- Garage sales: Especially in late spring. I once nabbed a plastic tote with 40 toddler books for $20. The gem was 'Brown Bear, Brown Bear, What Do You See?' first printing, which flipped for $73.
Here’s what’s worked for me:
- Search Facebook Marketplace using phrases like “baby books”, “board book lot”, and “toddler books”. DealFlipAI is killer here—set alerts for out-of-print titles and get instant notifications.
- Always check condition. Chew marks or water damage kill value, but a name inside the cover is usually fine.
Pro tip: ask sellers if they have more. I’ve had parents dig out an extra box from the garage for another $10, and sometimes those hidden extras are where the true discontinued gems are hiding.
How to Get Started Flipping Board Books (Step-by-Step)
You don’t need a massive bankroll to start. Here’s how I’d do it if I were starting from scratch:
- Set aside $20-30 and hit your local thrift or check Facebook Marketplace daily.
- Look for recognizable titles—think Eric Carle, Sandra Boynton, and anything with sequels or movie tie-ins.
- Check eBay solds. For example, 'The Napping House' out of print edition sold for $42 last week.
- Buy board books in good shape for $1-2 each.
- Clean them gently with a baby wipe and dry thoroughly.
- List on eBay with clear photos and the phrase “discontinued” or “OOP” (out of print) in the title.
- Start with Buy It Now, free shipping, and price slightly above recent solds—e.g., if 'Polar Bear, Polar Bear, What Do You Hear?' sold for $27, list yours at $29.99.
- Pack in a bubble mailer and ship via Media Mail for $3-4, so you don’t eat all your profit in postage.
You’re looking at $10-40 profit per book if you stick to rare titles. My first month, I turned $35 into $220 flipping just 13 books.
Platform Showdown: eBay vs. Mercari vs. Facebook
Let’s cut right to it: eBay dominates for discontinued board books. The search reach is unbeatable, and parents know to check eBay first when a favorite book vanishes from stores. I’ve sold a 'Llama Llama Red Pajama' (OOP cover) for $38 on eBay after zero bites on Mercari. Here’s what matters:
- eBay: 13.25% fee on total sale + shipping. But you get buyer trust, global reach, and detailed sold history. List with Media Mail shipping to keep costs down. Best times to post: Sunday nights or weekday mornings (when parents are panic-buying after a destroyed bedtime book).
- Mercari: Lower fees (10%), but toddler books just don’t have the same audience. I’ve only managed $8-15 sales here, even for titles that go for $40+ on eBay.
- Facebook Marketplace: Great for local book lots, but single rare titles rarely sell unless you’re in a local parenting group. Use Marketplace to source, not to flip.
If you want to scale, eBay is your home base. Keep an eye on their quarterly fee tweaks. In 2025 they upped Media Mail surcharges—factor that into your prices.
Pricing & Listing Secrets for Max Profit
Pricing is where most newbies fumble. I once listed a 'Ten Little Fingers and Ten Little Toes' OOP board book for $12 and it was gone in 20 minutes—turns out, recent solds were $35-45. Never just guess: always check eBay solds within the last 90 days (filter by "Used").
Here’s my exact process:
- Search for your title on eBay and tap "Sold Items."
- Note condition, edition, and cover art—some covers are worth double.
- Price at or just above recent sales.
- Use keywords: always include "discontinued", "out of print", or "OOP" in your title and description.
- Take clean, close-up photos—front, back, and any wear spots.
- Offer Media Mail shipping and consider free shipping for books selling over $30 (build it into price).
I sold a 'Where’s Spot?' (80s edition) for $57 shipped, mainly because I used “Rare OOP Board Book” in the headline and showed every angle. Also, list in the evening—more parent buyers are online after dinner.
Warning: don’t over-grade condition. A parent will return a book for a chewed corner even if you call it “good.”
Common Mistakes and Red Flags
I’ve made almost every mistake in the book (pun intended). Here are the big ones that cost me money:
- Buying trashed books: Water stains, mold, or bite marks tank value. Once I grabbed a 'Guess How Much I Love You' for $3, thinking it was a $35 flip. Missed a chewed spine and lost the sale after a parent sent angry photos.
- Fake or reprinted editions: Watch for unofficial reprints—especially on popular titles. If the ISBN or publisher info looks off, pass. I nearly got burned on a fake 'Pat the Bunny'—eBay pulled my listing.
- Ignoring shipping: Media Mail is cheap, but slow. Parents sometimes demand Priority Mail if it’s a birthday present. One time I sent a $55 'The Very Hungry Caterpillar' via Media Mail, arrived late, got a partial refund request.
Red Flags:
- Blurry publisher info or missing barcodes
- Oddly glossy covers on classic books
- Sellers refusing extra photos when sourcing on Facebook Marketplace
- Musty odor (smells don’t go away—trust me)
When in doubt, skip it. One bad $2 book can kill $40 in profit if you have to eat a return.
Scaling Up: Turning Board Books into a Serious Side Hustle
Once you’re flipping 5-10 books a week, it’s time to think bigger. I went from pocketing $200/month to over $1,200/month just focusing on board books, and here’s how:
- Automate sourcing: Use DealFlipAI to get instant alerts for rare titles or large lots on Facebook Marketplace. Saved me hours every week.
- Build a repeat buyer base: Parents (and even collectors) will message you for new finds. I once sold a trio of discontinued 'Spot' books ($110 total) to a repeat buyer after sending them a heads-up on new inventory.
- Batch list: Save drafts in eBay, then bulk post during peak parent shopping times (Sunday 8-10pm usually spikes). I list 15-20 books at once and always see a sales bump.
- Cross-list to Mercari or Amazon (if allowed): Sometimes Amazon lets you sell "like new" or collectible editions, but check their current policy—I've had accounts flagged for board books before.
My record in a single weekend: $412 profit. That was a garage sale haul with four rare titles, all gone in 48 hours. The key is consistent sourcing and fast shipping. Once you hit $1,000+ in sales a month, consider a thermal label printer and bulk mailers to save time and money.
Key Takeaways
- Target out-of-print and discontinued board books—these command premium prices
- Source at thrift stores, garage sales, and Facebook Marketplace for $1-2 per book
- Always check eBay sold listings before buying or pricing—never guess
- List with keywords like “discontinued” and use clear, close-up photos
- Avoid damaged or fake books—returns eat your margin fast
- Use Media Mail for shipping, but offer upgrades for time-sensitive buyers
- Automate deal-hunting with tools like DealFlipAI to scale your finds
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